EVOLUTION AND CLASSIFICATION OF GLOBAL MASS MEDIA SYSTEMS
Keywords:
mass media, media systems, classification, audience engagement, technological progress, digital media, social solidarity.Abstract
This article examines the evolution and systematic classification of global mass media systems, identifying six primary categories based on audience engagement, distribution methods, and technological traits: traditional, print, outdoor, transit, electronic, and digital media. By synthesising the perspectives of Marshall McLuhan and Manuel Castells, the research evaluates the functional strengths and limitations of each medium, from the cultural preservation inherent in traditional oral forms to the high interactivity of new media. The analysis demonstrates that while technological progress has compressed spatial and temporal boundaries, the enduring relevance of traditional and print formats remains vital for maintaining social solidarity and analytical depth in contemporary communication.
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