SEARCH AND MARKET RESEARCH OF COTTON VARIETIES AND SEEDS

Abstract

The transition to market-based relations in cotton production following the abolition of state procurement has required fundamental reforms in the seed production system. The imbalance between supply and demand for cotton varieties and seeds leads to overproduction of certain varieties and shortages of others, resulting in economic losses and deterioration of fiber quality. The study analyzes the structure of the cotton variety and seed market under free market conditions and substantiates the necessity of introducing modern marketing services and intersectoral balance models. The proposed approach allows optimization of multiplication coefficients, assortment structure, reproduction categories, processing technologies, and service infrastructure. The formation of a balanced seed market based on supply–demand equilibrium is identified as a key factor for improving efficiency and competitiveness in cotton production.