TURIZMNI DIVERSIFIKATSIYA QILISH SIYOSATI VA UNING REAL NATIJALARI
Keywords:
turizmni diversifikatsiya qilish, turizm siyosati, mavsumiylik, turistik mahsulot, bozor segmentatsiyasi, barqaror turizm, institutsional salohiyatAbstract
Ushbu maqola turizmni diversifikatsiya qilish siyosatining nazariy asoslari, amaliy mexanizmlari va real iqtisodiy-ijtimoiy natijalarini tizimli ravishda o‘rganadi. Tadqiqotda diversifikatsiyaning vertikal, gorizontal, geografik va tashkiliy turlari tahlil qilinib, ularning turizm sektorining barqarorligi, raqobatbardoshligi va tashqi zarbalarga chidamliligiga ta’siri baholanadi. Mualliflar mavsumiylik muammosini yumshatish, turistik mahsulot turlarini kengaytirish, yangi bozor segmentlarini o‘zlashtirish va mintaqaviy nomutanosibliklarni bartaraf etish yo‘nalishlaridagi davlat siyosatining samaradorligini empirik ma’lumotlar asosida tahlil qiladi. Maqolada rivojlangan turizm davlatlari (Ispaniya, Birlashgan Arab Amirliklari, Tailand) va rivojlanayotgan mamlakatlar (O‘zbekiston, Vyetnam, Marokash) tajribalari qiyosiy tahlil etilgan. Tadqiqot natijalari shuni ko‘rsatadiki, diversifikatsiya siyosatining muvaffaqiyati institutsional salohiyat, davlat-xususiy sektor hamkorligi va raqamli transformatsiya bilan bevosita bog‘liq. Maqolada shuningdek, diversifikatsiyaning real natijalarini baholashning metodologik yondashuvlari ishlab chiqilgan va turizm siyosatini takomillashtirish bo‘yicha amaliy tavsiyalar berilgan.
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