HOSPITALITY AND TOURISM MANAGEMENT IN BUSINESS ADMINISTRATION
Keywords:
hospitality, tourism management, business administration, service quality, hotel industry, tourism product, personnel potential, competitiveness.Abstract
This article examines the theoretical foundations of hospitality and tourism management within the system of business administration. The economic significance of the hospitality sector, the principles of management, and the issues of improving the quality of tourism services are analyzed. The necessity of applying modern management methods in the development of the sector is substantiated. Issues related to enhancing the personnel potential of hospitality enterprises, improving the quality of customer service, and ensuring competitiveness are examined.
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