LEXICAL INTENSIFICATION IN ENGLISH ADVERTISEMENTS
Keywords:
advertisement, intensifiers, lexical intensification,Abstract
This thesis examines the concept of lexical intensification in English advertisement slogans. It is related to the use of lexical words whose main function is to emphasize advertising messages by making them persuasive and emotionally stimulating. The various types of lexical intensifiers found in advertising, as well as their functions and effects on consumers are also provided in this work. From the ideas propounded by some prominent linguists, we will show that lexical intensifiers offer advertisers the chance to stress their emphasis on quality and memorability as well as create emotional links with their consumers.
References
1. Cook, G. 2001. The Discourse of Advertising (2nd ed.). London: Routledge.
2. Goddard, A. 2002. The Language of Advertising. London: Routledge.
3. Huddleston, R., & Pullum, G. K. 2002. The Cambridge Grammar of the English Language. Cambridge: Cambridge University Press.
4. Leech, G. N. 1966. English in Advertising: A Linguistic Study of Advertising in Great Britain. London: Longman.
5. Myers, G. 1994. Words in Ads. London: Edward Arnold.
6. Quirk, R., Greenbaum, S., Leech, G., & Svartvik, J. 1985. A Comprehensive Grammar of the English Language. London: Longman.
