THE CONCEPT OF INNOVATION MANAGEMENT AND ITS ROLE IN ENTREPRENEURSHIP
Keywords:
Innovation management, entrepreneurship, strategic entrepreneurship, business model innovation, knowledge management, open innovation, digital transformation, opportunity recognition, entrepreneurial orientation, sustainable growth.Abstract
Innovation management plays a vital role in helping entrepreneurs turn creative ideas into successful business outcomes. In today’s fast-changing and competitive environment, organizations must constantly adapt, improve, and innovate to survive and grow. This article explores how innovation management supports entrepreneurship by guiding the development of new products, services, and business models. It highlights the importance of strategic thinking, knowledge management, open innovation, and digital transformation in shaping entrepreneurial success. Overall, the article shows that innovation management is not only about generating new ideas but also about managing them wisely to create real impact in the market.
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