BUXORO VILOYATI TURISTIK MARKAZLARINI IJTIMOIY TARMOQLARDA BREND SIFATIDA TARGʻIB QILISH ISTIQBOLLARI
Abstract
Turizm sohasi rivojlanishining hozirgi bosqichida an’anaviy metodlardan koʻra, axborot texnologiyalari, dasturiy ta’minot xamda ijtimoiy tarmoqlar muhim oʻrin tutadi. Texnologik taraqqiyot turizm faoliyatiga shiddat bilan kirib bormoqda, xususan, GPS navigatsiyasi xamda boshqa dasturlardan foydalangan holda mobil telefonlar uchun noyob multimedia qoʻllanmalari ishlab chiqilmoqda va sayyohlarga taklif etilmoqda. 2024-yilda global turizm pandemiyadan oldingi darajaga toʻliq qaytib, taxminan 1,4 milliard xalqaro sayyoh qayd etilgan. Bu oldingi yilga nisbatan 11 foizlik oʻsishni anglatadi[1].
[1] World Tourism Barometer, January 2025. Vol. 23, No. 1. https://www.e-unwto.org/doi/abs/10.18111/wtobarometereng.2025.23.1.1
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References
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