LINGUOPRAGMATIC ANALYSIS OF POLITENESS STRATEGIES IN ONLINE COMMUNICATION (BASED ON ENGLISH AND UZBEK LANGUAGES)
Keywords:
politeness, linguopragmatics, online communication, speech acts, English language, Uzbek language, discourseAbstract
This article presents a linguopragmatic analysis of politeness strategies in online communication, focusing on English and Uzbek languages. The study examines how politeness is expressed in digital discourse through speech acts, linguistic forms, and cultural norms. Drawing on the theoretical frameworks of pragmatics and politeness theory, the research identifies both universal and culture-specific features of politeness strategies. The findings reveal that while English online communication relies heavily on indirectness and grammatical mitigation, Uzbek communication emphasizes respect, social hierarchy, and lexical markers of politeness. The study contributes to the understanding of intercultural communication in digital environments.
References
1. Brown, P., Levinson, S. (1987). Politeness: Some Universals in Language Usage. Cambridge.
2. Austin, J.L. (1962). How to Do Things with Words. Oxford.
3. Searle, J.R. (1969). Speech Acts. Cambridge.
4. Crystal, D. (2001). Language and the Internet. Cambridge.
5. Safarov, Sh. (2008). Pragmalingvistika. Tashkent.
6. Yusupov, O. (2010). Pragmatics Basics. Tashkent.
