COMPARATIVE ANALYSIS OF UZBEK AND FOREIGN DIGITAL MEDIA DISCOURSE
Keywords:
raqamli media diskursi, qiyosiy tilshunoslik, o‘zbek diskursi, xorijiy diskurs, kod-almashuv, lingvopragmatika, multimodallik, milliy identitet, globallashuv.Abstract
The article presents a comparative analysis of Uzbek and foreign digital media discourse from linguistic, pragmatic and cultural perspectives. The study focuses on lexical innovation, code-switching, multimodality, politeness strategies and identity construction across various digital platforms. The findings demonstrate that although Uzbek and foreign digital media discourse share global characteristics such as brevity, interactivity and multimodality, they differ significantly in terms of cultural references, speech etiquette models, value systems and pragmatic norms. The research proves that digital discourse simultaneously reflects global communicative trends and nationally specific linguistic-cultural patterns.
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