THEORETICAL BASIS FOR INCREASING PRODUCTION COMPETITIVENESS IN THE TEXTILE INDUSTRY
Keywords:
textile industry, production competitiveness, competitive advantage, productivity, innovation, quality management, modernization, value chain, cost efficiency, sustainable production, industrial development, export potential, technological renewal, market competition, resource efficiency.Abstract
This article examines the theoretical basis for increasing production competitiveness in the textile industry. The textile sector is one of the most important branches of manufacturing, as it combines raw material processing, technological production, product design, quality management, export orientation and employment generation. In modern economic conditions, the competitiveness of textile enterprises depends not only on low production costs, but also on innovation, efficient use of resources, product quality, digital technologies, skilled labor, logistics, branding and compliance with international standards. The article analyzes the main theoretical approaches to production competitiveness, including cost leadership, differentiation, productivity growth, value chain development and sustainable production. Special attention is paid to the role of modernization, technological renewal, quality control systems and market-oriented management in improving the competitive position of textile enterprises. The study concludes that increasing competitiveness in the textile industry requires a systematic approach based on innovation, efficiency, sustainability and integration into global value chains.
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