IMPROVING MANAGEMENT MECHANISMS TO INCREASE THE STRATEGIC COMPETITIVENESS OF SERVICE ENTERPRISES.

Authors

  • Asenbaeva Aydaygul Edenbaevna Doctor of Philosophy in Economics, Associate Professor, Head of the Department of Economics, Accounting and Auditing, Tashkent branch of Samarkand State University of Veterinary Medicine, Livestock and Biotechnology aydayasenbaeva@gmail.com ORCID: 0009-0009-3986-386X +998 (93) 488-01-95. Author

Keywords:

Service enterprises, competitiveness, strategic management, external and internal environment, management mechanisms, service sector, innovative potential, human capital, economy of Uzbekistan.

Abstract

The article highlights the importance of effective use of resources, management quality, human capital potential, service quality, and innovative capabilities in ensuring the competitiveness of service enterprises. Also, based on statistical indicators of the development of the service sector of Uzbekistan, current trends are analyzed and their impact on the competitive environment is assessed. The results of the study are of practical importance in developing strategic management decisions in service enterprises and improving mechanisms for increasing competitiveness.

References

1. Barney J. Firm Resources and Sustained Competitive Advantage. — Journal of Management, 1991.

2. Grant R. Contemporary Strategy Analysis.10th edition. Wiley, 2019.

3. Parasuraman, A., Zeithaml, V.A., & Berry, L.L. (1988). Measuring the concept of service quality: SERVQUAL modeli. Journal of Retailing, 64(1), 12–40.

4. Agency for Statistics of the Republic of Uzbekistan. (2024-2025). Statistical bulletin on the development of the services sector. Tashkent.

5. https://fundamental-research.ru/ru/article/view?id=39672

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Published

2026-02-11

Issue

Vol. 5 No. 54 (2026): MODELS AND METHODS FOR INCREASING THE EFFICIENCY OF INNOVATIVE RESEARCH

Section

Articles