EXPERIENCE OF ADVANCED FOREIGN COUNTRIES IN FRANCHISING DEVELOPMENT
Keywords:
franchising, franchise network, franchisor, franchisee, European Franchise Federation, master franchise, sectoral structure, business model, foreign experience, Uzbekistan.Abstract
This article examines the experience of advanced foreign countries in the development of franchising as a promising business model. The study analyzes the sectoral structure, dynamics, and key trends of franchising across European countries, including France, Germany, the United Kingdom, the Czech Republic, Hungary, Poland, Bulgaria, and Denmark. The role of the European Franchise Federation (EFF) in promoting and regulating franchise networks is discussed. Particular attention is given to the factors influencing the attractiveness of national markets for foreign franchisors, including legislative frameworks, labor market conditions, consumer purchasing power, and cultural specificities. The article also presents data from the FRANDATA Corporation and the International Franchise Association on the global distribution of franchise systems, highlighting the dominance of fast-food, retail, and service sectors.
References
1. Combs, J.G., Michael, S.C. & Castrogiovanni, G.J. (2004). Franchising: A Review and Avenues to Greater Theoretical Diversity. Journal of Management, 30(6), 907–931.
2. Alon, I. (2006). Service Franchising: A Global Perspective. New York: Springer.
3. Dant, R.P., Grünhagen, M. & Windsperger, J. (2011). Franchising Research Frontiers for the Twenty-First Century. Journal of Retailing, 87(3), 253–268.
4. Hoffman, R.C. & Preble, J.F. (2004). Global Franchising: Current Status and Future Challenges. Journal of Services Marketing, 18(2), 101–113.
5. Welsh, D.H.B., Alon, I. & Falbe, C.M. (2006). An Examination of International Franchise Models and Practices in Emerging Markets. Journal of Small Business Management, 44(1), 130–149.
6. Lafontaine, F. & Blair, R.D. (2005). The Economics of Franchising. Cambridge: Cambridge University Press.
7. Stanworth, J. & Curran, J. (1999). Colas, Burgers, Shakes, and Shirkers: Towards a Sociological Model of Franchising in the Market Economy. Journal of Business Venturing, 14(4), 323–344.
8. Elango, B. & Fried, V.H. (1997). Franchising Research: A Literature Review and Synthesis. Journal of Small Business Management, 35(3), 68–81.
9. Alon, I. & McKee, D. (1999). The Internationalization of Professional Business Service Franchises. Journal of Consumer Marketing, 16(1), 74–85.
10. Brookes, M. & Altinay, L. (2011). Franchise Partner Selection: Perspectives of Franchisors and Franchisees. Journal of Services Marketing, 25(5), 336–348.
