ONLINE DISKURSDA XUSHMUOMALALIK STRATEGIYALARI TAHLILI
Keywords:
xushmuomalalik, onlayn diskurs, ijtimoiy tarmoqlar, anonimlik, gender, strategiya, kommunikatsiyaAbstract
Ushbu maqola ijtimoiy tarmoqlardagi onlayn muloqot jarayonida qo‘llaniladigan xushmuomalalik strategiyalarini tahlil qiladi. Tadqiqot Brown va Levinson nazariyasiga asoslanib, ijobiy, salbiy, bald-on record va off-record strategiyalarni o‘rganadi. Genderga oid izohlar misolida yuzga tahdid qiluvchi aktlar va ularni yumshatish vositalari aniqlanadi. Natijalar shuni ko‘rsatadiki, ayollar ko‘proq ijobiy va yumshatuvchi strategiyalarni qo‘llasa, erkaklar bevosita va konfrontatsion uslublarni tanlaydi. Anonimlik va platforma qoidalari diskurs xarakteriga sezilarli ta’sir ko‘rsatadi.
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