ENHANCING GREEN LOGISTICS EFFICIENCY THROUGH DIGITAL TECHNOLOGIES: A COMPREHENSIVE ANALYSIS
Keywords:
Green logistics, Digital transformation, Sustainability, IoT, Artificial Intelligence, Supply chain management, Carbon emissions reductionAbstract
This study investigates the integration of digital technologies in green logistics operations to enhance environmental sustainability and operational efficiency. Using a mixed-methods approach combining quantitative analysis of 156 logistics companies and qualitative case studies of 12 leading firms, we examine how technologies such as Internet of Things (IoT), Artificial Intelligence (AI), Blockchain, and Big Data Analytics contribute to reducing carbon emissions, optimizing resource utilization, and improving supply chain transparency. Our findings reveal that companies implementing comprehensive digital solutions achieved an average 23.7% reduction in carbon emissions and 18.4% improvement in operational efficiency. The research identifies key success factors including technological infrastructure readiness, organizational culture, and strategic alignment. The study contributes to the growing body of literature on sustainable logistics by providing empirical evidence of digital transformation benefits and proposing a framework for successful implementation.
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