SUN’IY INTELLEKT DAVRIDA MARKETING STRATEGIYALARINING TRANSFORMATSIYASI VA RAQAMLI RAQOBAT SHAROITIDA ISTE’MOLCHI ISHONCHINI SHAKLLANTIRISH
Keywords:
Artificial intelligence, marketing strategies, digital marketing, digital competition, consumer trust, personalization, customer behavior, marketing communications, brand loyalty, data privacy, algorithmic fairness, competitiveness.Abstract
Ushbu maqolada sun’iy intellekt texnologiyalarining zamonaviy marketing strategiyalariga ta’siri, raqamli raqobat sharoitida korxonalar faoliyatini transformatsiya qilishdagi o‘rni hamda iste’molchi ishonchini shakllantirish masalalari tahlil qilinadi. Maqolada AI asosida mijozlar xulq-atvorini o‘rganish, shaxsiylashtirilgan takliflar yaratish, marketing kommunikatsiyalarini avtomatlashtirish va raqobat ustunligini ta’minlash imkoniyatlari yoritiladi. Shu bilan birga, iste’molchi ma’lumotlari maxfiyligi, reklama kontentining ishonchliligi, algoritmik adolat va brendga bo‘lgan ishonch kabi dolzarb muammolarga ham e’tibor qaratiladi. Tadqiqotda sun’iy intellektdan samarali foydalanish korxonalarning marketing samaradorligini oshirish, mijozlar sodiqligini mustahkamlash va raqamli bozorda barqaror raqobatbardoshlikka erishishda muhim omil ekani asoslanadi.
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References
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