MEHMON UYLARIDA XIZMAT SIFATI VA MEHMONLAR QONIQISHINI OSHIRISH OMILLARI
Keywords:
mehmon uyi, xizmat sifati, mehmonlar qoniqishi, turizm infratuzilmasi, SERVQUAL, mehmondo‘stlik, mijoz tajribasi.Abstract
Mazkur maqolada mehmon uylarida xizmat sifati va mehmonlar qoniqishini oshirish omillari ilmiy jihatdan tahlil qilinadi. Turizm infratuzilmasining muhim tarkibiy qismi bo‘lgan mehmon uylari hududiy turizm rivojida katta ahamiyat kasb etadi. Tadqiqotda xizmat sifati ko‘rsatkichlari, mehmonlar kutishlari (expectations), xizmat jarayonidagi muammolar va ularni bartaraf etish mexanizmlari ko‘rib chiqiladi. Shuningdek, SERVQUAL modeli asosida xizmat sifati mezonlari tahlil qilinib, mehmonlar qoniqishini oshirish bo‘yicha amaliy tavsiyalar ishlab chiqiladi.
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