ENSURING REMOTE EMPLOYMENT IN TOURISM ENTERPRISES AND ITS IMPORTANCE
Keywords:
Remote employment; Digital economy; Tourism enterprises; Labor market flexibility; Human resource management; Service sectorAbstract
The rapid expansion of the digital economy has significantly transformed labor market structures, particularly within the tourism sector. This article examines the role and importance of remote employment in tourism enterprises under conditions of digital transformation. Drawing on international and national research, the study analyzes how information and communication technologies enable tourism organizations to implement flexible work models across key operational functions, including marketing, booking, customer relations, analytics, and content management. The findings indicate that remote employment contributes to cost reduction, increased labor productivity, enhanced service continuity, and improved access to global human capital. Remote employment promotes labor market inclusiveness by expanding job opportunities for women, youth, and residents of remote regions. The study concludes that the systematic and scientifically grounded integration of remote employment is a strategic priority for enhancing competitiveness and sustainability in tourism enterprises.
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