ASSESSMENT OF THE FACTORS AFFECTING THE COMPETITIVENESS OF TRANSPORT SERVICES
Keywords:
transport services, competitiveness, service quality, logistics, transport infrastructure, operational efficiency, digital technologies, customer satisfaction, innovation, management mechanisms.Abstract
This article examines the key factors affecting the competitiveness of transport services in the context of economic modernization and increasing market competition. The study focuses on the influence of service quality, transport infrastructure, operational efficiency, pricing policy, digital technologies, logistics management, and customer satisfaction on the competitive position of transport enterprises. It is emphasized that the competitiveness of transport services depends not only on cost reduction, but also on reliability, safety, speed, flexibility, and the ability to adapt to changing market requirements. The article also highlights the importance of innovation, digital platforms, human capital development, and effective management mechanisms in improving the efficiency and sustainability of transport services. The research findings show that a comprehensive assessment of these factors can help transport organizations identify existing weaknesses, strengthen their competitive advantages, and improve the quality of services provided to customers.
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