THE INFLUENCE OF ARTIFICIAL INTELLIGENCE ON THE TRANSFORMATION OF MODERN MARKETING STRATEGIES
Keywords:
Sun'iy intellekt, marketing transformatsiyasi, bashoratli tahlil, mashinali o'qitish, mijozlar tajribasi, raqamli iqtisodiyot, avtomatlashtirish, brend strategiyasi.Abstract
Ushbu maqolada sun'iy intellektning zamonaviy marketing strategiyalarini transformatsiya qilishdagi roli tahlil qilinadi. Tadqiqotda iste'molchilar xatti-harakatlarini bashorat qilishda algoritmlarning ahamiyati va brendlar bilan o'zaro munosabatlarning yangi modellarini shakllantirish masalalari o'rganiladi. Sanoat misollari orqali sun'iy intellektning samaradorlikni oshirish va mijozlar sodiqligini mustahkamlashdagi ta'siri yoritilgan. Topilmalar raqobatbardosh raqamli muhitda texnologik integratsiyaning strategik zarurligini ko'rsatadi.
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